I recently received an order from Amazon. And, I noticed something different.
Two vendors enclosed small notes.
These kind notes represent something that has been seemingly lost
in the fast moving, computerized, impersonal space we often live and do business in today.
Customer Service. Gratitude for business. Understanding opinion matters.
It was in fact one January years ago, when I made a New Year's Resolution to do business
only with companies that made me feel appreciated as a customer.
Discover and American Express were at the top of the list.
My credit union would be another- and so on.
It made a huge difference in my life,
and gave me a voice.
The Kombucha I drink daily, posts words of enlightenment shared by customers,
and a personal message from the founder who is proud to have his name on each bottle.
I am happy to give him my business.
Today's notes from Amazon vendors included the words
"Thank you...your purchase made my day"..."I hope this package brightens yours".
The fact remains that it does!
These small notes and words of human spirit between us, do make my day-
especially as I balance energy against hold times, computerized voices and lack of customer care.
These notes also invited me to call if there is a problem with their product.
(Aha...finally businesses have figured out that it is the powerlessness of unheard customers
that leads to retribution via negative review posting online).
Slowly there are signs of old-fashioned tried and true practices of kindness and human interaction.
These vendors stand apart and bring balance to a system that is failing.
Amen in 2020 to small companies (and large) who remember that
customer service is the pinnacle of true success.
I shall choose to do business with you.